Marketing Strategy

SDL Exhibitions Ltd has consistently invested a large proportion of the turnover of each event in an advertising and marketing campaign to ‘Get the Visitors There’.

A full media campaign across Radio, National Newspaper and Magazine is planned ensure that the substantial budget for the event is leveraged to maximum benefit to exhibitors.

Online marketing plays an increasingly important role maximizing the attendance with over 20,000 permission emails being eeffectivally targeted throughout the campaign and in the lead up to the event. 

Other media will include:

• National and Regional Press
• TV promotion
• National and Regional Radio
• Online Campaign
• Trade Publications
• Ticket distribution
• Posters and Flyers
• SMS and Email advertising